If your a retail business or service a local business what types of Local Search Marketing should you do? The old pay for traffic, (ppc) is important if you have the budget. If not, how about Search Engine Optimization(SEO), show up in the free section below the paid ads. This is also important, but is a cost that requires commitment of 3 - 6 months to see results. Although it is typical for local keywords to rank within the first month.
Local Map Optimization is key to any local business. It takes up to 30% of the real estate on the search results. It is the first place I look to see who is around me that can fill my needs.
What does it take to get top spots on Maps? A lot of marketing agencies are under the impression that reviews will get you there. That is simply not true, they help though. I would more likely click on a map listing with reviews before one without.
So what does it take to get to the first page of the map section? Citations, Google looks at other websites to see if they are a valid business with correct information. The more citations the better you will rank in Maps.
Boostability knows which citations get you there the quickest. They service thousands of these clients already with great results. They are experienced enough to get you the top spots. The great news is they charge hundreds of dollars less than their competitors and cheaper than your yellow page ad.
